TORONTO, JULY 24 2015: Have you ever struggled to zip up your own dress? Have you ever
been asked by your mother, girlfriend, sister, daughter or even a complete
stranger to help zip up their dress? What would they do if you weren’t there to
help? Now there is a solution: Ms. Dress Up’s Zipper Pull is launching
an online Kickstarter Campaign on July 24, offering a chance to be a part of
every woman’s soon-to-be favourite fashion accessory.
Founder Natalie Catania used to struggle to try on high-back
dresses while shopping and wondered why it was so difficult to do up a zipper
on her own: “Sometimes, I felt like I needed to be a contortionist just to get
dressed. I would jump up and down in the dressing room and regret not going to
yoga more often. I wished there was a simpler solution.” After watching a show
about divers and noting their ease in doing up their own wetsuits, Natalie had
an epiphany and used a similarly long zipper extension as the foundation for
designing Ms. Dress Up’s Zipper Pull. From there, she elevated the concept into
a versatile piece of fashionable jewellery.
An ornamental chain hooks into the
zipper of a high-back dress and is used as an extension to the existing pull,
acting as a pulley to effortlessly zip yourself up. The hook fits into a
variety of zippers, including invisible zippers. Ms. Dress Up’s patent-pending
Zipper Pull will soon change the way women buy dresses forever.
Check
the Kickstarter: https://www.kickstarter.com/projects/msdressup/zipper-pull?ref=discovery
Post a Comment