Gydja´s founder and designer, Lilja, had
had a dream for years. Her dream was to design and create meaningful and unique
products but with something extra…an extra touch that would give women the
confidence to be themselves and to follow their dreams..no matter what those
dreams might be.
She knew that having good self-confidence when pursuing one´s dreams is vital
for a successful outcome. So It came as no surprise that her brand was named
Gydja Collection, Gydja meaning goddess in Icelandic.

"I´ve
always been creative and as a child I designed and made my clothes and for my
friends too.
One particular day when I was 24 years old and travelling in Egypt I found myself drawn into a local leather store.
When inside this small store I noticed some magic in the air, as if I were there for a reason. I didn´t know it then but this particular day would have tremendous impact on my life. This was the day that marks the beginning of my brand, Gydja Collection!"
One particular day when I was 24 years old and travelling in Egypt I found myself drawn into a local leather store.
When inside this small store I noticed some magic in the air, as if I were there for a reason. I didn´t know it then but this particular day would have tremendous impact on my life. This was the day that marks the beginning of my brand, Gydja Collection!"
Lilja
designed her first pair of boots and handbag right there on the spot in the
store and few days later she received her creations as final products that were
produced by the store owner.
When
arriving in Iceland with her newly made handbag and boots Lilja soon got
excellent feedback
from
others, who were eager to get their hands on the new trendy designs.
"As
business thinking comes naturally to me, after growing up in a business
environment, I made sure to met the demand and I found a well established
manufacturer for my new collection of shoes and handbags."
Gydja Collection´s first collection completely sold
out in a week! This became a regular occurrence and Lilja soon developed her
product range to meet the growing demand.
Today the company proudly offers a broad range of
accessories, jewellery and exotic perfumes.
What
inspires you as an Entrepreneur?
"From the start my mission with Gydja Collection has been to empower women to greatness by strengthening and building their self-confidence."
She has accomplished this through her beautiful range of products and also by other means.
"From the start my mission with Gydja Collection has been to empower women to greatness by strengthening and building their self-confidence."
She has accomplished this through her beautiful range of products and also by other means.
"After
being approached regularly, by women wanting my advice on starting a business I
started Empower Women seminars. There I teach women how to put their business
ideas into action. The seminars have developed over the years and today I throw
Empower Women Retreats in the mystic and spiritual environment of Bali with a
very talented therapist, called Osk."
Right from the start the media has followed Lilja and
her adventure with Gydja Collection closely. She is regularly featured on
various large worldwide media platforms as well as being a guest at high
profile events.
Lilja has also
co-authored in two business books that both became best sellers
What
gives you the inspiration to write and become an Author as well?
"It is just so meaningful to give back and inspire others. That strives me and I want to do more of it so I have few more upcoming book projects in the making. That is very exciting for me."
"It is just so meaningful to give back and inspire others. That strives me and I want to do more of it so I have few more upcoming book projects in the making. That is very exciting for me."
For
interested readers you can find Lilja and Gydja online here:
www.gydjacollecion.com and www.sigrunlilja.com
Lilja´s instagram is: lilja_wild_child and Gydja´s Instagram is: gydjacollection
www.gydjacollecion.com and www.sigrunlilja.com
Lilja´s instagram is: lilja_wild_child and Gydja´s Instagram is: gydjacollection
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