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| Lilja |
Welcome to the world
of Lilja, an Icelandic designer who is on a mission to empower women around the
world as well as building up her empire, a lifestyle brand called Gydja
Collection that is now launching in the UK.
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Sigrun
Lilja at the age of 24 was determined to launch a brand that stood out from
other brands. She wanted to give women a range of accessories and designer
perfumes that would give them individuality and strength. Armed with a small
budget she soon achieved her goals by launching her brand in 2008. Since then,
her perfumes and accessories have become firm favorites with women all over the
world, which includes many celebrities that are a fan of her products.
The lifestyle brand has become a favorite with celebrities including Nicole Scherzinger. Other celebrities who are fans of the brand also include Emma Watson, star of the Harry Potter films and Eva Longoria to name a few.
The lifestyle brand has become a favorite with celebrities including Nicole Scherzinger. Other celebrities who are fans of the brand also include Emma Watson, star of the Harry Potter films and Eva Longoria to name a few.
When I ask Lilja about
what her brand represents she said:
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„All of
the products that I design for my brand have the same goal, to give the wearer
that extra touch of confidence and empowerment. I always had a big dream even
though I was a small girl from an island with rather small number of people. I actually
think that is privilege to be born in Iceland and I use the magical energy that
my country gives people in all of my products. I guess that is what makes them
unique. I mean Gydja has the first volcano and glacier perfumes in the world
and when I was creating the perfumes I wanted to give the wearer and opportunity
to embrace themselves with the powerful Icelandic energy wherever they are in
the world. That´s how my first signature perfume, Eyjafjallajokull came to life
that now is a part of my perfume line of three different fragrances and related
products such as body lotion and deodorant.
Lilja has several project in making with her brand Gydja Collection but at the moment she is preparing for the next product launch that takes place in London of the newest Gydja hit product that is still very much a secret and her next Empower Women retreat in Bali held in October.
Lilja has several project in making with her brand Gydja Collection but at the moment she is preparing for the next product launch that takes place in London of the newest Gydja hit product that is still very much a secret and her next Empower Women retreat in Bali held in October.
When asked about her
Empower Women retreats she said: „It’s beautiful for me to see the strength
that we women have. We are way stronger than we know. I think we come so far
for the last few years that anything is possible for us and that is my mission
to show women that they can truly do anything they desire and empower them to
follow their dreams, that is what my Empower Women project is all about.“
To learn more about
Lilja and her brand visit: www.gydjacollection.com or their facebook here: https://www.facebook.com/GydjaCollection
To follow Lilja´s
daily adventures you can add her on snapchat: theworldodgydja
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