Marc Jacobs Had the Best Beauty Trend at Fashion Week

There were not just one, or six, beauty looks today at Marc Jacobs, but a whopping 37. But unlike fall 2010, when Jacobs and François Nars sent out 64 models in 64 wildly different club-kid makeup looks, today’s multitude of beauty looks was more of a statement about the continuing importance of uniqueness, diversity, and the mixing and matching of modern makeup culture.
If you were to sum up the makeup look in two words, it would be: “It depends.” Although makeup artist Diane Kendal explained that Jacobs was inspired by the documentary Hip-Hop Evolution, there were no overt nods to it. Instead Kendal said, “Some girls have mascara, some don’t. Some girls have got gloss on the lid, some don’t. Some girls are getting with mascara. Some are getting a lip. Some are getting eyeliner, that’s black around the waterline. Some are getting a cat eye. Some aren’t getting any.” So you see how it depends. The makeup look given to each girl depended upon the look worn by the model (“Some were more sexy, some were more boyish,” explained Kendal). Then Jacobs and the team really looked at the model — looking at her beyond just being one of the many high-cheekboned, photogenic humans in his modeling cast which included Slick WoodsDiloneLineisy Montero, and Jamie Bochert, but as an individual, choosing what would work best for her. If “you doing you” can be considered a beauty trend as much so as side-parted hair or glitter lips, it’s a promising one with good implications.
Marking the first year Marc Beauty was used backstage, Kendal mixed primer (Marc Jacobs Beauty Undercover Coconut Face Primer) with highlighter (Marc Jacobs Beauty Glow Stick Glistening Illuminator) to create a more diffused gleam. Lips were mostly left bare but if they weren’t, Kendal swirled a brush into black lipstick (Marc Jacbos Beauty Le Marc Creme Lipstick in Blacquer 000) and a deep red (Marc Jacobs Lip Creme Lipstick in Blow 210) to create a dark cabernetlike shade.

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