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| Ludovic Nortier on a photo shoot for Elite |
Why leave Paris
when everyone else in the world wants to go to the City of Lights? Ah…another
good question. Paris is absolutely beautiful and hardly anyone can deny it.
However, if you were born there and grew up there surrounded by beauty almost
everywhere you walked, you might get a little tired of it, no? Well, Ludovic
Nortier the French art director and photographer (among many other things)
never really got tired of that richly cultured city on the Seine – he just
wanted to move to Los Angeles to immerse himself in photography.
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You see, other
cities have things to offer also. L.A. is one of the best places for year-round
photography because it has the best weather, blue skies (for the most part),
amazingly beautiful models, both men and women, and it has great locations and
backdrops. It is also the hub of the movie business, the advertising industry
and the beaches are pretty inviting. All of these things had a part in pulling
Ludovic away from gay Paree and into the heart of another career.
He was an art
director for over ten years and worked for several huge and very famous ad
agencies: (Publicis ,
Havas, DDB, Marcel). He also had a hand, a pretty sizeable hand in creating
brand images for international companies such as, Coca Cola, Disney, Ralph
Lauren, Diesel, Michele, Cover Fx, L’Oréal, Zodiac, Clarisonic, Lancôme and
Heineken. One day, however, Ludovic decided to get back to his first love,
which was photography, and go to a place where he would be unhindered by any
limitations, as far as creativity went. Los Angeles was and is that place.
He found that it truly did have everything a
photographer needed to be successful as mentioned above. He also discovered
that his work ethic along with his talent for capturing interesting and
absolutely brilliant images, created a new career for him in very a very short
amount of time. His photography, you can see it on the Internet, is exquisite
and when he aims his lens at something it is transformed magically into
something even more unique than what it started out to be.
Someone once said of the great film director john
Ford, that he always places the camera in the right spot. The same can be said
of Ludovic Nortier. The camera and the light source, whether it’s natural or
electric, are always in the right place. He is a magician with his camera and
that’s why he always has a busy schedule.
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