TALHM: ENTERTAINING YOUR RIDE HOME
As
a driver of his own rideshare car, Tupper Russell, was inspired by an idea that
led to the creation of TALHM Entertainment - producers of entertainment content
specifically created to air in rideshare vehicles.
“I
started driving for a rideshare service and realized that there was something
missing, and what was missing is, entertaining these people while they're
sitting in the backseat of my car.”
TALHM
Entertainment produces twenty minute original programs that cover local events,
comedy shows, concerts, and things to do around the city. In Los Angeles, the web-series,
LA Scope keeps Angelenos informed as they travel the distance of their
rideshare journey.
With
the average ride lasting twenty minutes, an otherwise boring trip is now
informative to the rider, offering them suggestions of how best to enjoy and
participate in the great experiences Los Angeles has to offer.
TALHM
Enterprises is currently building a fleet of rideshare cars airing content
across California and venture to expand the model throughout other American
cities and international markets.
The
business model introduced by TALHM offers an innovative opportunity in a new
market for advertisers. Tupper Russell believes the potential of the rideshare
audience is valuable to advertisers. The majority of rideshare users fall in
the key 18-35 age demographic, a group that advertisers highly value.
“This
makes rideshare advertisements poised to enter the market at a competitive
pricing rate.”
As
ridesharing becomes a new norm in local travel, in-car programming developed by
TALHM
Entertainment is leading a new platform in catering to society’s demand to be
constantly entertained and informed.
Post a Comment