“Think Outside The Box” Filmmaker Alberto Accetulli

Think Outside The Box

If you are going to do something – do it right and if you really want to excel at something – then you had better start thinking outside the box. The Italian film director and cinematographer Alberto Accettulli’s motto is just that: “Think outside the box,” and by doing so, he has achieved almost a new language of story telling in action sports videos. He doesn’t shoot things so the audience can simply be passive observers – his goal is to grab you and pull you into the swirling vortex of the action that his camera is capturing. He forces you to be one with the action and it is incredibly exhilarating.

All this comes from his background as a professional mountain bike competitor. When he was growing up in the beautiful city of Genoa, Italy, he found plenty of winding narrow streets and classic architecture that allowed him to become Italy’s top freestyle bike rider. When he decided that he needed a sponsor to underwrite his competition and travel expenses he began to film himself in action during the day and edit the raw stock at night. He sent his finished films off to a number of potential sponsors and Nike liked his performances so much that they ultimately invited him on their team. Long story short: after a couple of years as a professional Alberto saw that he was clearly more interested in filmmaking than being an active biker so he started working as a professional action sports filmmaker for Nile, Red Bull, Corona Beer, Fiat and Eastpak, among others.

He founded his own production company Docks Video and has produced countless web and TV videos for brands such as Honda, Toyota, Ducati, Chevrolet, Visa, Jeep, Giorgio Armani, Nike, Red Bull, Kawasaki, Nestlè, Fiat, Rolex, Yamaha, Alfa Romeo, Carrera, and many others.

Alberto graduated from the Art Institute in Genoa and received his Master of Art degree in Cinematography from SDAC - Scuola d’Arte Cinematografica, also in Genoa. He was the winner of the 34th America’s Cup International Film Competition and he has shot and made films, documentaries and commercials all over Europe, Asia and the United States. Alberto currently resides in Los Angeles, California, where he can be close to the action, so to speak. The action being the center of the world’s film and entertainment industry. Alberto is a man who is always on the move these days and he is always looking for new ways to push the envelope and new ways to show action in all forms possible. 

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